Thursday, March 13, 2014

Celebrating 9 Years of Adverts in the New York Times


There's an advert in the latest New York Times for Bulgogi (Thanks to Roboseyo and Zenkimchi for bringing it to my attention). A celebration of sportsmanship, good food and chopstick skills, it's from the same people who have brought us so much pleasure over the past nine years with printed adverts in diverse publications ranging from the New York Times to the Washington Post to the Wall Street Journal to the New York Times.

It feels like the right time to celebrate some of those adverts from the past nine years. The following are all taken from http://www.forthenextgeneration.com/

Way back in 2005, we were all young and foolish, and curious to find out more about Dokdo and the East Sea...


Published 27th July 2005 in the New York Times


Published 21st November 2005 in the New York Times


In 2007 the focus changed to Comfort Women:


Published 17th April 2007 in the Washington Post


But in 2008 it was back to Dokdo and the East Sea, with the addition of Goguryeo:


Published 9th July 2008 in the New York Times


Published 11th August 2008 in the New York Times


Published 25th August 2008 in the Washington Post


2009 was all about journalistic mistakes and delicious rice dishes:


Published 6th May 2009 in the Wall Street Journal

Published 11th May 2009 in the New York Times

Published 12th May in the Washington Post

Published 21st December 2009 in the New York Times


The start of a new decade brought a new focus on language learning:


Published 28th April 2010 in the Wall Street Journal

Published 26th May 2010 in the Wall Street Journal


However, 2011 saw some old favourites return and the exciting promise of a yacht race:


Published 22nd February 2011 in the New York Times

Published 26th April 2011 in the Wall Street Journal

Published 5th November 2011 in the Wall Street Journal

Published 29th December 2011 in the Wall Street Journal


2012 gave us puzzles to solve and new words to learn, and asked for apologies:


Published 1st March 2012 in the New York Times

Published 14th March 2012 in the Wall Street Journal

Published 29th May 2012 in the New York Times


Finally, 2013 was the year to eat, drink and be merry:

Published 13th February 2013 in the New York Times

Published 28th March 2013 in the New York Times

Published 21st May 2013 in the New York Times


Seo Kyoung-deok posted the following on his me2day account today:

추신수 선수와 뉴욕타임스에 불고기 광고를 올렸습니다. 올해부터는 고기류에 더 집중하려구요. 특히 이제부턴 대한민국을 대표하는 세계적인 스포츠스타와 함께 한식을 널리 알려볼 생각입니다. 또한 이영애와 무한도전의 비빔밥광고,김윤진의 김치광고, 송일국의 막걸리광고 등을 묶어 '한식아트북'을 제작해 조만간 전세계 주요도서관에 다 기증할 예정입니다. 우리의 한식이 세계인들의 입맛을 사로잡는 그날까지 쭉~^^

If my tenuous grasp of Korean serves me well then it looks like we can expect a greater focus on meat, with world famous Korean sport stars joined together with Korean food. Lee Young-ae will continue her promotion of Bibimbap (alongside the cast of Infinite Challenge) and one of the stars of the tv series Lost, Kim Yoon-jin, will be celebrating Kimchi. Plus there will be a "Hanshik Artbook" to tantalise our eyes.

You can download these images and many more here (including some spiffy videos and posters and other things).

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